Essay Topics on Current Issues

Essay Topics on Current IssuesEssay topics on current issues offer the best way to get more attention, and are usually the most efficient way to get a high school grade. High school students will find that if they can present an essay topic on current issues in a persuasive manner, then there is more of a chance that they will get a high grade on the essay. Using current issues as essay topics is a great idea for any student who has not yet tackled the topic in class.As soon as you begin to give some thought to how you would go about writing an essay topic on current issues, it is a good idea to sit down and write some questions down in order to help yourself. You should try to answer these questions so that you can look at the information on each topic and decide what will be appropriate for your personal circumstances. It is also important to make sure that you put yourself in the shoes of the people reading your essay. This is crucial because it allows you to see how the topics wi ll apply to your life and how you are responding to them.The first thing that you will want to do is write out a list of all the current issues that are going on in the world. What are the most important issues? Who are the most important people and groups to people? Are you speaking for these groups?After you have had a chance to sit down and work on some of the current issues, you should write out some of the short stories that you have heard or read about. Write out the most important stories that you have ever read about people taking on new responsibilities. There are some issues that are so personal that they cannot be written about without emotion, so you may want to write about something that was written for entertainment.If you really want to use current issues as essay topics, then you will need to write out what you want to say. Whether you are speaking on a given issue, or you are trying to convey a lesson or message, it is very important to keep things straight in your mind. Try to talk with your teacher or advisor about the topics that you have chosen. They are likely to be familiar with the issues and the people involved in the debate, so ask them if they are able to help you or if they have any advice that will make your assignment easier. Sometimes it is better to find someone else's opinion because you will feel more comfortable speaking from their experience.If you are interested in writing an essay topic on current issues, then you will also want to make sure that you take some time to reflect on the past. You may want to consider taking a survey or asking yourself a few questions about your life and how it has changed over the past year. The best way to do this is to ask someone to write a few questions on a piece of paper and then get a list of questions to yourself.If you take a look at the options for essay topics on current issues, you will likely find that some are more effective than others. Be sure to think about the particular prob lems that you are trying to solve in your essay. If you are having trouble, there are plenty of resources that you can look at to help you. When you are looking for essay topics on current issues, remember that all of the following may be useful in helping you.

Definition and Examples of Comparative Clauses

Explore the Role of the Trickster Figure in Native...

Who is the trickster figure in Native American culture? What roles do the tricksters play? Drawing on the readings we have done so far for this course, explore what types of language or symbols the trickster is associated with and their relation to cultural values. In your answer, be sure to consider how the trickster figure relates to native American oral culture (the role of ‘stories’ for example). It sounds simple enough to consider the role of the trickster in Native American culture, but examination of various literatures from The Norton Anthology of American Literature leads one to discover the ambiguity of the term ‘trickster’ within this individual culture. The trickster figure can be seen on one hand simply as a composition of†¦show more content†¦Coyote is later punished for his crime against nature, when he flings the dead dogs to the ‘east†¦south†¦west†¦[and] north’, demonstrating a lack of care for his food, a show of great disrespect according to Navajo culture. Eventually, the trickster is reduced to ‘begging but to no avail’ for the food belonging to Shilna’ash, formerly inferior to Coyote throughout the tale. This is an example of a common feature of trickster tales, which ‘can be seen as moral examples re-affirming the rules of society’ (Hynes, W. Doty, W. 7). Beneath the comedy, whether light-hearted or vicious, the punishment or humiliation of the trickster teaches those who are listening to the tale how to behave, and warns them to comply with cultural rules. The Winnebago Trickster Cycle ends in the trickster nearly drowning in his own ‘dung’ (Norton Anthology, 2011, 110), a situation which is surely universally undesirable. So although the tricksters in both these tales entertain themselves and their audiences, they also end up in situations which are not to be taken light-heartedly. This demonstrates the importance of the trickster orally, as moral messages are conveyed whilst interest of the audience is still obtained, this interest being evident partly from the fact that these tales, which are rather unsophisticated and simplistic on the surface, are still being explored and closely examined today. The Trickster figure is also used toShow MoreRelatedNative American Literature King s A Coyote s Coyote1362 Words   |  6 PagesEvery culture has its traditions and folktales. Commonly, Native stories tend to make use of trickster figures to promote some sort of moral across. Coyote is one of the most frequent trickster figure amongst this narrative. This wild animal can at times be helpful, but more often than not his foolish and rash personality can meddle with the surrounding environment. Much like Zeus transformed into a swan in Leda and the Swan, Coyote could also change forms. Sometimes he’s an animal, other times he’sRead MoreKhasak14018 Words   |  57 PagesMonday, 26 October 2009 Preface This dissertation titled ART AS A RENDEZVOUS OF MYTH AND MIND: A PSYCHOANALYTIC AND MYTHOLOGICAL ANALYSIS OF O V VIJAYAN’S THE LEGENDS OF KHASAK explores how the judicious selection and use of literary theory can account for the universal appeal of The Legends of Khasak, a belated self translated rendering of a famous regional work in Malayalam, Khasakkinte Ithihasam authored by the eminent writer O V Vijayan, and thus assert its artistic value. Divided into fourRead MoreRastafarian79520 Words   |  319 Pagesalways apply comfortably to the peculiar developments of Rastafarianism. For instance, very few modern religions have assumed such a signiï ¬ cant place in the mainstream of popular culture through the use of music. Marley is not seen as a religious ï ¬ gure; rather he is seen as a rock star, a pop hero, an icon. And yet his faith is at the core of his music. Rastafarians have dubbed Marley the psalmist and prophet of the movement. This is a crucial part of the wonderful complexity of the RastafarianRead MoreA Picatrix Miscellany52019 Words   |  209 Pagescertain peoples: the â€Å"Indians†, for example, excelled in incantations. From this we pass to an enumeration of the various arts and doctrines of these â€Å"Indians†, with emphasis on, among other topics, the combination of stars to compose certain magical figures (pp. 83-86). Mention of the â€Å"Indian† theory of the nature of dreams is the occasion for an account of the author’s own ideas on the subject, which are based on those of al-Fà ¢rà ¢bà ®, and certain quotations from the latter’s Ideal State. There follows

City Problems free essay sample

Theres many problems facing the worlds cities now and in the coming years. Those problems have a huge impact for our lives and cities. It will make our cities become damaged and uncontrolled. But we do not have to worry because every problem has solutions. One of the problem is about population, such as human overpopulation. For the first time ever, the majority of the worlds population lives in a city, and this proportion continues to grow. The reason is due to medical advancements and increases in agricultural productivity. Besides that, the big problem of cities is transport problem. Transport problems are related to urban areas and take place when transport systems cannot satisfy the requirements of urban mobility. The example of problems are traffic congestion, public transport inadequacy, loss of public space, environmental impacts and energy consumption, accidents and safety, and so on. From the problems that weve known, we are as human can use our brain to think the way to reduce and fix them. We will write a custom essay sample on City Problems or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To solve the overpopulation problem, the solutions are education. Educating the masses helps them understand the need to have one or two children at the most. Second way is making people aware of family planning. The other way is knowledge of sex education. Imparting sex education to young kids at elementary level should be must. Mostly, the information is incomplete which results in sexually active teenagers unaware of contraceptives and embarrassed to seek information about same. It is therefore important for parents and teachers to shed their old inhibitions and make their kids or students aware of solid sex education. We can conclude that theres many problems that facing the cities. But, they can be fixed through many ways.The ways can reduce the city problems, such as overpopulation and transport system problem. Therefore, we have to do the ways right because our city is our lives.

Is Larkin entirely cynical about the possibilities Essay Example

Is Larkin entirely cynical about the possibilities Paper In the poem Talking in Bed, Larkin displays a rather bleak and cynical view of lasting love. In the first stanza, Larkin uses a pun in the second sentence. Lying together there goes back so far The word lying can be looked at as physically lying, or the act of lying. Larkin shows his cynical side here as he talks of deceit in the relationship that goes back so far. I believe that Larkin means they are lying about their love for each other, that they dont really love each other but feel they have to because they have been together for so long. An emblem of two people being honest. This sentence follows on from the next in the way that they believe they are being honest by staying together, but really they know they dont love each other. Both are trying to convince themselves that they are doing the right thing by staying together. This pun is also used in An Arundel tomb in the first stanza. Side by side their faces blurred, The count and countess lie in stone. Here Larkin uses the pun to suggest whether or not the count and countess actually loved each other or whether this was just an act and their love was only perceived by their friends and family. We will write a custom essay sample on Is Larkin entirely cynical about the possibilities specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Is Larkin entirely cynical about the possibilities specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Is Larkin entirely cynical about the possibilities specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This is shown in the third stanza. They would not think to lie so long. Such faithfulness in effigy Was just a detail friends would see. Larkin uses bleak metaphors to convey his doubts about love in Talking in bed. And dark towns heap up on the horizon. This sentence talks to me of problems building up in the relationship that will come to a head in the near future. Outside, the winds incomplete unrest Builds and disperses clouds about the sky. Here Larkin uses another metaphor. The winds incomplete unrest reveals the unease felt round each other and the incomplete is almost like there is something missing from the relationship. I think this is Larkins way of talking of a loveless relationship and this sparks off anger as conveyed in the following sentence. The build up of tension in the relationship flares up at times and the metaphor of clouds, to me, is the clouding of their relationship because of this lack of love. This is also shown in the final stanza; It becomes still more difficult to find Words at once true and kind Or not untrue and not unkind. This final stanza shows the deterioration of communication between the couple. Larkin says it is hard to find kind words or unkind words and so sees the relationship at its end. In the third stanza, Larkin says something very interesting. None of this cares for us. Nothing shows why At this unique distance from isolation. This is a very lonely statement because although they are together, they have isolated themselves from each other perhaps in an attempt to block out the fact they are living a lie by being together. In an Arundel Tomb, we see a slightly surprising line in which Larkin seems to be moved by. One sees, with a sharp tender shock, His hand withdrawn, holding her hand, Here we see another side of Larkin that perhaps thinks that their love was true because of the loving act of holding hands. The use of the word tender is also surprising because it is such a gentle word unlike some of Larkins bleaker metaphors. In the final stanza we see Larkin being as positive as possibl e about love. The stone fidelity they hardly meant has come to be Their final blazon, The word hardly suggests that their love wasnt quite meaningful but now together in stone they have no choice but to be together, whether or not they meant it to be like that . Our almost-instinct almost true: What will survive of us is love. Here I believe Larkin is saying that if anything survives it is love but nothing survives after we die. He is trying to say that it would be nice if love did survive but the love that has survived in this poem is the love that is set in stone and Larkin wonders whether or not this was real love or something comprehended by friends. In the poem Wild Oats we see another approach to love told in a story with the characters of bosomy rose and specs. This poem shows Larkins view of how love is unreliable and he speaks of it in a bittersweet way. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Philip Larkin section.

25 Things Every Teacher Wants From Their Stakeholders

25 Things Every Teacher Wants From Their Stakeholders Teachers often make do with what they have and are happy with any credit they receive. They are not teachers because of the money or the glory. They simply want to be known as difference makers. Their jobs are not easy, but there are many things that others can do to make their jobs easier. Teachers want several things from their students, parents, administration, other teachers, and the local community. Many of these things are easy to comply with, yet stakeholders often fail to fulfill these simple requests that could make each teacher tremendously better than they are. So what do teachers want? They want something different from each of the stakeholder groups that they deal with on a daily basis.  These are basic and simple requests that when unfilled frustrates teachers, limits effectiveness, and keeps them from maximizing student potential. Here, we examine twenty-five things that teachers want that would boost student learning and improve teacher effectiveness significantly across all classrooms. What Do Teachers Want..........From Students? Teachers want students to come to class each day ready to learn. They want them to come prepared, focused, and motivated. They want students to enjoy the learning process and to be active participants in the learning process.Teachers want students to be respectful. They want students to respect their authority. They want students to respect each other. They want students to respect themselves. A respectful and trusting environment allows teachers to maximize learning opportunities each day.Teachers want students to understand that the concepts they are teaching them are meaningful. They want their students to make real-life connections. They want their students to see the big picture and to understand that they truly are there because they want to make a difference.Teachers want students to be critical thinkers. They want students who desire to understand the process of finding the answer as much as the answer itself. They want students who are not lazy and are as invested in learnin g as the teacher is in teaching. Teachers want students to recognize individual strengths and weaknesses. They want students to apply their strengths so that others in the class can learn from them. They want students to be aware of their weaknesses and to make a continuous effort to improve upon those weaknesses. What Do Teachers Want..........From Parents? Teachers want parents to understand that they genuinely have their child’s best interest in mind. They want parents to understand that they are not out to get their child. They want parents to see them as the educational expert that can provide their child with a quality education.Teachers want parents to communicate their concerns appropriately. Teachers do not want parents to avoid or skirt around an issue. They want an open, trusting relationship with parents so they can figure out the best approach for teaching the student together.Teachers want parents to support them. They want parents to take them at their word and not to question their motives. They want parents to support and reinforce classroom management strategies which they have in place. They want parents who will volunteer to help out in any area help may be needed.Teachers want parents to be involved with their child’s education. They want parents to take an active role in the education of their child. T hey want parents who will ensure that all homework gets done and that the child is getting plenty of rest so that they will be alert in class each day. Teachers want parents to value education. They want parents to stress the importance of education from an early age. They want parents to read with their children each night, to help with homework, and to challenge them academically. What Do Teachers Want..........From the Administration? Teachers want administrators to have their back in difficult situations. This includes student discipline, disagreements with parents, or confrontation with another faculty member. Teachers want to feel like their administrator(s) will listen to their side and back them if the evidence supports them.Teachers want administrators to provide them with adequate resources. Teachers understand that money can be tight for schools, but there are certain resources that they must have. If a teacher finds a resource that they believe will benefit all students, then they expect the administration to find a way to fund it.Teachers want administrators to provide encouragement and advice. Most teachers appreciate honest, accurate evaluations. They want to be encouraged when things get difficult and often need advice in those situations.Teachers want administrators to understand what they are doing in their classrooms entirely. This is true, especially for great teachers. They want their administrat or(s) to know what they are doing in their classroom because they are proud of it. Teachers want administrators to communicate clear expectations. They want to understand school policy and procedures that affect themselves. Teachers want administrators to clarify and explain the district’s expectations with issues such as classroom management, student learning, and communication. What Do Teachers Want..........From Other Teachers? Teachers want other teachers to be professional. They do not expect other teachers to talk about them with their students, a parent, or another faculty member. They expect other teachers to value their opinion. They expect other teachers to adhere to the policies of the district.Teachers want other teachers to collaborate. They value other teachers’ opinions. They want them to share best practices and offer advice. They want a strong working relationship with other teachers in which they feel comfortable to share frustrations and success stories.Teachers want other teachers to be supportive. They want to know that other teachers believe that they are doing a terrific job. They want to know that their peers believe they are an effective teacher who does a solid job in preparing their students.Teachers want other teachers to be unified. They want other teachers to have the same general philosophy of educating students. They want to build relationships with other teachers that go beyond the walls of the school. Teachers want other teachers to respect differences. They want other teachers to understand that there is no one way to teach. They want them to understand that education would be boring if every teacher was the same. They want other teachers to steal brilliant ideas being used in their classroom and to apply it to their own. What Do Teachers Want..........From Community Members? Teachers want community members to get involved. They want them to volunteer to help in classrooms, read a book to students, or help with a fundraiser. They want them to donate money to projects that they are doing. They want them to offer their services in any capacity that they would be able to help.Teachers want community members to share their mission and vision. They want them to pass bond issues. They want them to sit on school committees to gain their perspective and insight. They want them to take ownership of what the school is doing.Teachers want community members to understand the value of education. They want them to externalize the importance of a good education. They want education to be a high priority in their community. They want them to understand that the education the school is providing will have a significant impact on their future.Teachers want community members to be proud of their school. They want them to know that they have excellent teachers. They want the m to be proud of the facilities. They want them to celebrate in student achievements in academics, athletics, and other extracurricular activities. Teachers want community members to stay involved. They do not want community members to disappear once their children are no longer in school. They want them to stay involved in the process. They believe that there is power in continuity.

Advertising and Product

Expressed usually as a percentage of  target market, brand awareness is the primary goal of  advertising  in the early months or years of a  products introduction. [1] Brand awareness is the extent to which the consumer associates the brand with the product he desires to buy. It is the brand recall and the brand recognition of the company to the consumers. Brand recall is the ability of the consumer to recollect the brand with reference to the product where as brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the brand  logo. Brand awareness is an essential part of  brand development  which helps the brand to stand out from the others in this monopolistically competitive market. A brand name that is well known to the great majority of households is also called a  household name. - Importance  [edit] Awareness, attitudes, and usage (AAU) metrics relate closely to what has been called the Hierarchy of Effects, an assumption that customers progress through sequential stages from lack of awareness, through initial purchase of a product, to brand loyalty. In total, these AAU metrics allow companies to track trends in customer knowledge and attitudes. [2] Brand awareness plays a major role in a consumer’s buying decision process. The knowledge of an acquaintance or friend having used the product in the past or a high recognition of the product through constant advertisements and associations coaxes the person to make his decision in the favour of the brand. The eventual goal of most businesses is to make profits and increase sales. Businesses intend to increase their consumer pool and encourage repeat purchases. Apple is a brilliant example of how there is a very high recognition of the brand logo and high anticipation of a new product being released by the company. An iPod is the first thing that pops into our minds when we think of purchasing an mp3 player. iPod is used as a replaceable noun to describe an mp3 player. Finally, high brand awareness about a product suggests that the brand is easily recognizable and accepted by the market in a way that the brand is differentiated from similar products and other competitors. Brand building also helps in improving brand loyalty. - Types of Brand Awareness  [edit] Aided Awareness- This type of awareness is generated in a consumer. When asked about a product category, if the consumer is aided with a list of company names and he recognizes the company from the given set it is categorized as aided awareness. Top of the mind Awareness- When the name of the company is automatically recollected because the consumer very promptly associates the brand with the product category, it is called a top of the mind awareness of the product. [3] - Methodologies  [edit] Mokhira discussion in industry and practice about the meaning and value of various brand awareness metrics. Recently, an  empirical  study appeared to put this debate to rest by suggesting that all awareness metrics were systematically related, simply reflecting their difficulty, in the same way that certain questions are more difficult in academic exams. [4] Channels of Brand Awareness  [edit] There are many ways to generate brand awareness in the consumers. Listed below are four such channels Advertising  is the activity or profession of producing information for promoting the sale of commercial products or services. 5]  Advertising is used through various media to generate brand awareness within consumers. They can be aired as radio ads, television commercials, internet etc. Guerrilla Marketing  tactics allow every small firm to compete with bigger firms by carving out narrow but profitable niches. These tactics include (1) extreme specialization, (2) aiming every effo rt at favourably impressing the customers, (3) providing service that goes beyond the customers expectations, (4) fast response time, (5) quick turnaround of jobs, and (6) working hours that match the customers requirements. The term Guerrilla Marketing is a registered trademark of author Jay Levinson who popularized it through his several Guerrilla books. [6] It is an out of the ordinary way of marketing a product. Low-cost channels can be utilised to generate a high level of interest in the product and create brand awareness. Utilisation of personal contacts is the most popular way of guerrilla marketing. Product Placement is an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media. 6] A formal agreement between the product manufacturer and a media company can be generated through which the media company also receives an economic benefit, usually in the form of a fee. The media company in return will showcase the product through any of the various means they have available to make the brand stand out. Some people, however, consider product placement to be deceptive and une thical. For example, Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage, or Toyota might pay to have one of the characters drive their newest automobile. Through product placement, companies hope that moviegoers will take note of the products used by the characters, and therefore think more strongly about using the products themselves. Social Media is the most contemporary and cost effective way of creating a brand awareness with an online audience. Many companies use social media like facebook, youtube, blogs What is Advertising : The word advertising is derived from the Latin word viz, advertero   ad meaning towards and verto meeting towards and verto meaning. I turn literally specific thing. Simply stated advertising is the art says green. Advertising is a general term for and all forms of publicity, from the cry of the street boy selling newspapers to the most celebrate attention attracts device. The object always is to bring to public notice some articles or service, to create a demand to stimulate buying and in general to bring logethel the man with something to sell and the man who has means or desires to buy. Advertising ha s been defined by different experts. Some of the quoted definition are :   Ã‚  Ã‚  Ã‚   American marketing association has defined advertising as any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor. The medium used are print broad cast and direct. Stanton deserves that Advertising consists of all the activities involved in presenting to a group a non- personal, oral or visual openly, sponsored message regarding a product, service, or idea. This message called an advertisement is disseminated through one or more media and is paid for by the identified sponsor. Advertising is any paid form of non – personal paid of presentation of ideas goods or services by an identified sponsor. Advertising is a non- personal paid message of commercial significance about a product, service or company made to a market by an identified sponsor. In developing an advertising programme, one must always start by identifying the market needs and buyer motives and must make five major decisions commonly referred as 5M (mission, money message, media and measurement) of advertising. Basic Features of Advertising On the basis of various definitions it has certain basic features such as : 1. It is a mass non-personal communication. 2. It is a matter of record. 3. It persuades buyers to purchase the goods advertised. 4. It is a mass paid communication. 5. The communication media is diverse such as print (newspapers and magazines) 6. It is also called printed salesmanship because information is spread by means of the written and printed work and pictures so that people may be induced to act upon it. Functions of Advertising For many firms advertising is the dominant element of the promotional mix – particulars for those manufacturers who produce convenience goods such as detergent, non – prescription drugs, cosmetics, soft drinks and grocery products. Advertising is also used extensively by maters of automobiles, home appliances, etc, to introduce new product and new product features its uses its attributes, pt availability etc. Advertising can also help to convince potential buyers that a firms product or service is superior to competitors product in make in quality, in price etc. t can create brand image and reduce the likelihood of brand switching even when competitors lower their prices or offer some attractive incentives. Advertising is particularly effective in certain other spheres too such as : i)  Ã‚  Ã‚  When consumer awareness of products or service is at a minimum. ii)  Ã‚  When sales are increasing for all terms in an industry. iii)  When a product is new and incorporate s technological advance not strong and. iv)  When primary buying motive exists. It performance the following functions : i)  Ã‚  Ã‚  Promotion of sales ii)  Ã‚  Introduction of new product awareness. iii)  Mass production facilitation v)  Carry out research v)  Ã‚  Education of people. TYPES OF ADVERTISING Broadly speaking, advertising may be classified into two categories viz. , product and institutional advertising. a)Product Advertising The main purpose of such advertising is to inform and stimulate the market about the advertisers products of services and to sell these. Thus type of advertising usually promote specific, trended products in such a manner as to make the brands seam more desirable. It is used by business government organization and private non-business organizations to promote the uses features, images and benefits of their services and products. Product advertising is sub-divided into direct action and indirect action advertising, Direct action product advertising wages the buyer to take action at once, ice he seeks a quick response to the advertisement which may be to order the product by mail, or mailing a coupon, or he may promptly purchase in a retail store in response to prince reduction during clearance sale. Product advertising is sub-divided into direct amp; indirect action advertising amp; product advertising aims at informing persons about what a products is what it does, how it is used and where it can be purchased. On the other hand selective advertising is made to meet the selective demand for a particular brand or type is product. b)Institutional Advertising : It is designed to create a proper attitude towards the sellers to build company image or goodwill rather than to sell specific product or service. Its purpose is to create a frame of mind and to implant feeling favourable to the advertisers company. Its assignment is to make friends for the institution or organization. It is sub-divided into three categories : patronage, public, relations and public service institutional advertising. )  Ã‚  In patronage institutional advertising the manufacturer tells his prospects and customer about himself his policies and lives personnel. The appeals to the patronage motivation of buyers. If successful, he convince buyers that his operation entitles him to the money spent by them. ii)  Public relations institutional advertising is used to create a favourable image of the firm among employees, sto ck-holders or the general public. iii)  Ã‚  Ã‚  Public service institutional advertising wages public support. c)Other Types : The other types are as follows : i)  Ã‚  Consumer advertising i)  Ã‚  Comparative advertising iii)  Reminder advertising iv)  Reinforcement advertising ADVERTISING OBJECTIVES The long term objectives of advertising are broad and general, and concern the contribution   advertising should make to the achievement of overall company objectives. Most companies regard advertisingly main objective as hat of proving support to personal selling and other forms of promotion. But advertising is a highly versatile communications tools and may therefore by used for achieving various short and long term objectives. Among these objectives are the following : 1. To do the entire selling job (as in mail order marketing). 2. To introduce a new product (by building brand awareness among potential buyers). 3. To force middlemen to handle the product (pull strategy). 4. To build brand preference 9by making it more difficult for middleman to sell substitutes). 5. To remind users to buy the product (retentive strategy). 6. To publicize some change in marketing strategy (e. g. , a price change, a new model or an improvement in the product). 7. To provide rationalization (i. e. Socially acceptable excuses). 8. To combat or neutralize competitors advertising. . To improve the moral of dealers and/or sales people (by showing that the company is doing its share of promotion). 10. To acquaint buyers and prospects with the new uses of the product (to extend the PLC). BENEFITS The functions of advertisement, and that purpose its ethics, may be discussion below : 1. It leads to cheaper prices. No advertiser could live in the highly competitive arena of mode rn business if his methods of selling were more costly than those of his rivals. 2. It acquaints the public with the features of the goods and advantages which buyers will enjoy. 3. It increases demand for commodities and this results in increased production. Advertising : a)  Creates and stimulates demand opens and expands the markets; b)  Creates goodwill which loads to an increase in sales volume; c)  Reduces marketing costs, particularly product selling costs. d)  Satisfied consumer demands by placing in the market what he needs. 4. It reduces distribution expenses in as much as it plays the part of thousands of salesman at a home. Information on a mass scale relieves the necessity of expenditure on sales promotion staff, and quicker and wider distribution leads to diminishing of the distribution costs. . It ensures the consumers better quality of goods. A good name is the breath of the life to an advertiser. 6. By paying the way for large scale production and increased industrialization, advertising   contributes its quota to the profit of the companies the prosperity of the shareholder the uplifts of the wage earners and the solution of he unempl oyment problem. 7. It raises the standard of living of the general public by impelling it to use to articles of modern types which may add to his material well being. Modern advertising has made the luxuries of yesterday the necessities of today It is a positive creative force in business. It makes two blades of grass grow in the business world where one grew before. 8. It establishes the goodwill of the concern for the test articles produced by it and in course of time they sell like not cakes consumer search for satisfaction of their needs when they purchase goods what they want from its beauty, superiority, economy, comfort, approval, popularity, power, safety, convenience, sexual gratification and so on. The manufactures therefore tries to improve this goodwill and reputation by knowing the buyer behaviour. To sum up it may be said that advertising aims at committing the producers, educating the consumer, supplementing the salesman converting the producer and the dealer to eliminate the competitor, but above all it is a link between the produce and the consumer. WHY amp; WHEN TO ADVERTISE Advertising as a tool to marketing not only reaches those who buy , but also those whose opinions or authority is counted for example a manufacturer of marble tiles and building boards advertises not only to people who intend to build houses but also to architect and engineers. While the manufacturers of pharmaceuticals products advertise to doctors as well as to the general public. At time it is necessary for a manufacturer or a concern to advertise things which it does not sell but which when sold stimulates the sales of its own product. There are concerns like electric heaters, iron etc. because the use of these increases the demand for their products. Advertising should be used only when it promises to bring good result more economically and efficiently as compared to other means of selling. There are goods for which much time and efforts are required in creating a demand by sending salesman to prospective buyers than by simply advertising them. In the early days of the cash register in America it was sold by specially trained salesman who called on the prospective users and had the difficult task of convincing them that they could no longer carry on with the old methods, and that they urgently needed a cash register. In our country certain publishers have found it less costly to sell their books by sending salesman from house to house among prospective buyers than to advertise them. In these two examples the cost of creating demand would be too high if attempted by advertising alone under such circumstances advertising is used to make the salesman acceptable to the people they call upon to increase the confidence of the public in the house. Naturals when there are good profits competitors will be attracted and they should be kicked out as and when sufficient capital is available by advertising on a large scale. Immediate result may not justify the increased expenditure but it will no doubt secure future sales. DESIGNING ADVERTISING CAMPAIGN : An advertising is an organized series of advertising messages. It has been defined as a planned, co-ordinate series of promotional efforts built around a central theme and designed to reach a specified goals. In other words, it is an orderly planned effort consisting of related but self – contained and independent advertisements. The campaign may appear in one more media . it has single theme or keynote idea and a single objective or goal. Thus, a unified theme of content provides psychological continuity throughout the campaign while visual and oral similarity provide physical continuity. In short run, all campaign want pre-determined psychological reaction in the long run, practically all campaigns have sales goal. The series of advertisements used in the campaign must be integrated with the sales promotional efforts and with the activities of the sales force. Campaign vary in length some may run only for a few days, other for weeks, yet other for a season or the entire year. Usually a range of 3 to 6 months includes many campaigns. Many factors influences campaign length such as competitors advertising media, policies, seasonal falls curves of the product involved, the size of the advertising funds, campaign objectives and the nature of the advertisers marketing programme. OBJECTIVES OF CAMPAIGN The advertising campaign, especially those connected with the consumers aims at achieving these objectives : i)  Ã‚  Ã‚  To announce a new product or improve product. ii)  Ã‚  To hold consumers patronage against intensified campaign use. iii)  To inform consumers about a new product use. iv)  To teach consumers how to use product. )  Ã‚  To promote a contest or a premium offer. vi)  To establish a new trade regional, and vii)  Ã‚  Ã‚  Ã‚  Ã‚  To help solve a coca regional problem. The institutional advertising campaign on the other hand, have these objectives. i)  Ã‚  Ã‚  To create a corporate personality or image. ii)  Ã‚  To build a company prestige. iii)  To keep the company name before the public . iv)  To emphasize company services and facilities. v)  Ã‚  To enable company salesman to see top executive consistently when making sales calls, and vi)  To increase friendliness and goodwill towards the company. Developing the campaign programmes. The advertising campaigns are prepared by the advertising agencies, which work an behalf of their clients who manufacture product or service enterprises, which have services to sell. The word campaign is used because advertising agencies approach their task with a sum Blanca of military fanfare in which one frequently hears words like target audience logistics, zero in and tactics and strategy etc. The account executive co-ordinates the work in a campaign. The creation of an advertising campaign starts with an exploration of consumers habits and psychology in relation to the product. This requires the services of statistical trained in survey techniques and of others trained in social psychology. Statisticians select samples for survey which are done by trained interviewers who visits individuals, included in the sample and ask question to find out about their taste and habits. This enquiry often leads to a change in a familiar product. For instance bathing soap may come in several new colours or cigarette in a new packet or talcum powder in another size. Such interviews are often quite essential to find out the appeal of advertising message for a product that would be most effective with consumers. David Ogilvy describes a consumers survey to find out the most meaningful benefit in which women are interested when they buy a face cream. The largest preference as given to Cleans deep into pores followed in order of importance by prevent dryness, is a complete beauty treatment, recommended by skin doctors makes skin look younger contains estrogenic hormones, pasteurized for purity, prevent skin form aging, smooth our wrinkles ogilvy concludes, form this voting come one of Helena Rubinsteins most successful face creams. We christened it deep cleanser, thus, building the winning form into name of the product. After getting the data the account executive puts together the essential elements of his clients brief, interprets the research findings and draws up what he calls the advertising strategy. STAGE IN ADVERTISING CAMPAIGN Several steps are required to developed an advertising campaign the number of stages and exact order in which they are carried out may vary according to an organisations resources, the nature of its product and the types of audiences to be reached. The major stages/step are : 1. Identifying and analyzing the advertising. 2. Defining advertising objects. 3. Creating the advertising platform. 4. Determining the advertising appropriation. 5. Selection media plan. 6. Creating the advertising message. 7. Evaluating the effectiveness of advertising. 8. Organizing of advertising campaign. 1. Identifying amp; Analyzing the Advertising target : Under this step it is to decided as to whom is the firm trying to reach with   the message. The advertising target is the group of people towards which advertisements are aimed at four this purpose complete information about the market target i. e. the location and geographical location of the people, the distribution of age, income, sex, educational level, and consumers attitudes regarding purchase and use both of the advertising product and competing products is needed with better knowledge of market target, effective advertising campaign can be developed on the other hand, if the advertising target is not properly identified and analyzed the campaign is does likely to be effective. . Determining the advertising objectives : The objectives of advertisement must be specifically and clearly defined in measurable terms such as to communicate specific qualities about a particulars product to gain a certain degree of penetration in a definite audience of a given size during a given period of time, increase sales by a certain percentage or increase the firms market shares.   Ã‚  Ã‚  Ã‚  The goals of advertising may be to : i)  Ã‚  Ã‚  Create a favourable company image by acquainting the public with the services offered available to the employees and its achievements. i)  Ã‚  Create consumers or distributor awareness by encouraging requests providing information about the types of products sold; providing information about the benefits to be gained from use of the companys products or services; and indicating how product (or services) can be used; iii)  Encourage immediate sales by encouraging potential purchasers through special sales contests, getting recommendation of professional people about companys products etc. iv)  Ã‚  It secures action by the reader through associating ideas, repetition of the same name in different contexts, immediate action appeal. . Creating the Advertising platform : An advertising platform consists of the basic issues or selling points that an advertiser wishes to include in the advertising campaign. A single adve rtisement in an advertising campaign may contain one or more issues in the platform. A motorcycle producers advertising platform should contain issues which are of importance to consumers filling and such issues also be those which the competitive product do not posses. 4. Determining the Advertising Appropriation: The advertising appropriation is the total amount of money which   marketer allocates. For advertising for a specific time period. Determining the campaign budget involves estimating now much it will cost to achieve the campaigns objectives. If the campaign objectives are profit relating and stated quantitatively, then the amount of the campaign budget is determined by estimating the proposed campaigns effectiveness in attaining them. If campaigns object is to build a particular type of company image, then there is little basis for predicting either the campaigns effectiveness or determining the budget required. 5. Selecting the Media : Media selection is an important since it costs time space and money various factors influence this selection, the most fundamental being the nature of the target market segment, the type of the product and the cost involved. The distinctive characteristics of various media are also important. Therefore management should focus its attention on media compatibility with advertising objectives. | Media| Form| 1. | Press Advertising or Print|   | i)| Newspapers| City, Small town, Sundays, Daily, weekly, Fortnightly, quarterlies, financial and annuals, English, vernacular or regional languages. ii)| Magazines| General or special, illustrated or otherwise, English, Hindi, Regional language. | iii)| Trade amp; Technical Journals, Industrial year books, commercial, directories, telephone,   Directories, references books amp; annuals. | Circulated all over the country and among the industrialist and business magnates. | 2. | Direct Mail| Circulars, catalogues, leaflets, brochures, booklets , folders, colanders, blotters, diaries amp; other printed material. | 3. | Outdoor or Traffic| Poster and bills on walls, railways stations platforms outside public buildings trains, buses. 4. | Broadcast or radio and T. V. | Spot, Sectional or national trade cost| 5. | Publicity| Movie Slides and films non theatrical and documentary films metal plates and signs attaches to trees. | 6. | House to house| Sampling , couponing, free gifts, novelties, demonst-rations. | 7. | Dealer aids| Counter and widows display   demonstration given by retailer or the advertises goods. | 8. | Internet| Today, Internet is a big spot for advertising. | So these are the media of the advertising campaign of the selecting of the media. 6. Creating the Advertising Messages : This is an important stage of advertising campaign. The contents of the message has to be very carefully drafted in the advertisement. Characteristics of person in the advertising target influence the message content and form. An advertisers must use words, symbols and illustration that are meaningful, familiar and attractive to those persons. The type of media also influence the content and form of the message. 7. Evaluating the Effectiveness of Advertising : The effectiveness of advertising is measured for a variety of reasons : a)  Ã‚  To determine whether a campaign   accomplished its advertising objects. )  Ã‚  Ã‚  Ã‚  Ã‚  To evaluate the relative effectiveness of several advertisements to ascertain which copy, illustrations or layout is   best. c)  Ã‚  To determine the strengths and weaknesses of various media and media plans. In other words, measuring advertising effectiveness is needed to determine whether proposed advertisement should be used and if they will be no w they might be improved; and whether going campaign should be stopped, continued or changed. In accomplishing these purposes, pretests and post test are conducted. The former tests before exposing target consumers to advertisements and the letter after consumers have been exposed to advertisements and the letter after consumers have been exposed to advertisements. For an effective advertising programme, the advertising manager requires a basic understanding of the medium that is going to carry it. For effectively using advertising the management must test advertising to know which of the advertisement to know which of the advertisement have proved profitable and why as compared to others. - Customer satisfaction From Wikipedia, the free encyclopedia Customer satisfaction, a term frequently used in  marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. [1]  In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. 1] It is seen as a key performance indicator within business and is often part of a  Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. [2] Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. . . These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective. [1] Therefore, it is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction. In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction. When customers have high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying. For this reason, a luxury resort, for example, might receive a lower satisfaction rating than a budget motel—even though its facilities and service would be deemed superior in absolute terms. [1] The importance of customer satisfaction diminishes when a firm has increased  bargaining power. For example,  cell phone  plan providers, such as  ATamp;T  and  Verizon, participate in an industry that is an  oligopoly, where only a few suppliers of a certain product or service exist. As such, many cell phone plan contracts have a lot of  fine print  with provisions that they would never get away if there were, say, a hundred cell phone plan providers, because customer satisfaction would be way too low, and customers would easily have the option of leaving for a better contract offer. There is a substantial body of empirical literature that establishes the benefits of customer satisfaction for firms. You can check out the retails shops using this link http://www. sony. co. in/section/retailshops Here is what I found RAJEEV ELETRONICS P. S. 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