Nazis in the World Today essays

Nazis in the World Today essays One of the most memorable and significant events in history is the holocaust that was caused by Nazis prejudices. The results from Nazi prejudices were the torture and deaths of thousands of people. The effects from their actions caused many problems for the world and violated the natural rights of thousands of Jews. On February 10, 2001, in Hagen, Germany, thousands of protestors joined together for a demonstration against a neo-Nazi march (CNN). About 7,500 counter-demonstrators rallied against the march, which was organized by the Federation of German Unions. The group had exceeded its expected number of demonstrators. The expected number of demonstrators was 5000. Police said some protestors tried to break through barriers and disrupt the neo-Nazi march which attracted 250 supporters (CNN). Germany is trying to combat a wave of hate crimes that have erupted since its reunification in 1990. Hostility towards foreigners, who make up eight percent of Germanys 82 million people, is often especially strong in the east, where right-wing groups have created what they call foreigner free zones through intimidation (CNN). The governor of North Rhine-Westphalia state, Wolfgang Clement, had called for a peaceful demonstatration. The far right march was permitted only under strict conditions. They were not allowed to wear military style boots or bomber jackets, and were not allowed to march in rows or beat drums. We wanted to prevent a uniformed march because that would frighten people, said Ute Hellmann, a police spokeswoman (CNN). Many precautions were taken because several incidents had occurred earlier that caused much concern towards the march. In the eastern state of Mecklenburg, a Jewish cemetery in the town of Bruel had been vandalized with swastikas and SS symbols (CNN). Also, in Bavaria two police officers were slightly injured when a group of about 40 neo-Nazis and Rus...

Sustainable Sushi Restaurant Essay Example

Sustainable Sushi Restaurant Essay Example Sustainable Sushi Restaurant Essay Sustainable Sushi Restaurant Essay Its amazing how America as a whole latches on to other cultures, and how fast parts of those cultures grow. Sushi made it over to America about 10 years after WW11. Now, we see sushi everywhere. According to this article there were 276 sushi restaurants in Los Angeles in 2005. In 2010, according to the Huffington Post, there is a sushi bar on almost every block. There are four ingredients that are usually accompaniments of sushi: the sushi rice which is usually mixed with rice vinegar makes it a little sticky), salt, and sugar and to keep it authentic it should be Japanese short-grained rice. Theres the wasabi which offsets the sometimes fishy flavor. It comes from a plant in the mustard family. Gari is ginger that is pickled in rice vinegar salt and sugar. And Soy sauce which is made from wheat and soybeans that are fermented with a mold called koJi. There are all different kinds of rolls some use raw fish some used cooked fish some use Just vegetables. And then there is sashimi, which is the raw fish without the rice. In the second article I read, these three sushi chefs wanted to find a way to still create the fabulous food a lot of people enjoy without losing all the fish in the sea while doing so. And they did this by opening Americas first sustainable sushi restaurant Tataki in San Fransisco. Instead of using shrimp and salmon they use things like Arctic char and sardines. The restaurant was a success and . they opened another one in Seattle.

Women and men as single parents Essay Example | Topics and Well Written Essays - 750 words

Women and men as single parents - Essay Example In any case, for the healthy nurturing of a child, the care and love of both the father and the mother is necessary for a child. It is impossible for the mother to extend the fatherly care to the child and vice versa. This paper briefly compares and contrasts the duties of women and men as single parents. The child relies his father for security and mother for love and care mostly. The child may feel secured only in the company of the father because of the superior mental and physical power of the father. It is difficult for a mother to cultivate the same feeling of security in the mind of a child as a father did. Same way it is difficult for a father to extend the motherly love and care to a child. Mothers are soft people in most of the cases and the soft and in depth love and care extended by the mother cannot be replicated by a father. Mother’s love and the security provided by the father are essential for the positive development of a child. In many of the families, father works for the family and the mother looks after the children and hence the family matters go smoothly and the children get good living conditions and the emotional support at the same time. But in single parenthood, the child may not get the proper emotional support as his only parent should do everything needed to sustain the family. â€Å"Single parenting will require you to be a sympathetic mother plus a strict and providing father at the same time. It is no wonder that being a single parent can be very stressful. It can be a very difficult task which will generally result in giving mum or dad a terrible headache each day† (Single Parenting Advice). In most of the families the father is the police force who administers discipline in the family. In the case of a single parent (mother) family, the woman needs to manage the disciplinary matters and the caring matters at the same time. It is difficult for a woman to pretend

Behavioural Finance final Essay Example | Topics and Well Written Essays - 1250 words

Behavioural Finance final - Essay Example Different ways of reforms of financial crisis have been developed. Therefore, role of public policy will be discussed through some relevant economic theories developed by the eminent economists. These are Modern Momentary Theory, Moslers’s Law and Reverse Recardian Equivalence. These theories will be applied to identify the best possible ways in light of public sector to address financial crisis. Recommendations from these theories will be analysed in the light of endogenous money theory. Relation of economic crisis with public sector Economic crisis is worst case scenario of an economy which has subsequent effect on the world economy. Worldwide globalization has linked up the economies of all the countries with open economy. Different financial activities of people across the world have substantial or major contribution in economic crisis. Financial institutions especially banks are the major participants in economic crisis which represents financial stability of an economy t hrough the participation of public in various financial instruments. There are many different types of root causes behind the recessions or financial crisis took place mainly in the developed countries in USA and United Kingdom and spread in the world economy. ... General tendency of people is to invest their savings into some sectors that shows future potential and growth to provide more than expected return and i.e. much higher government bond return. But, future growth of a private sector in terms of growth in revenue is depends on the increase in income level as well purchasing power of public in the economy. Therefore, if both are not in a equilibrium position in future, a dramatic bubble occurs in the expected potential sectors and major decline in revenue starts which affect both the equity return as well businesses not able to pay the major creditors like banks (Callan, Nolan & Walsh, 2010, p.15). Effective theories of public policy There are numbers of economic theories developed by the eminent economists who have provided recommendation through their theories. These recommendations are highly related with the financial activities of public sector to address economic crisis. Following three economic theories are most relevant with the ways of reforming financial crisis. Modern Monetary Theory It is a descriptive economic theory that deals with consequences and procedures of using monetary tokens issued by government and it is acts as a unit of money i.e. fiat money. This theory can be applied to analyse modern economies where it acts as national currency of an economy which is issued and regulated by the government. According to this theory of economics, money enters into the market for circulation through the government spending. Taxation is employed in the economy to value the fiat money as currency. It controls the demand and supply of money in the market. Modern Monetary theory maintains a standard equilibrium level of

Racial Profiling Questions Coursework Example | Topics and Well Written Essays - 250 words

Racial Profiling Questions - Coursework Example Why hasn’t it been solved before? Unfortunately, the approach taken and being taken is to place a band aide over one problem and has never been to address the core of the problem. By educating the youth and impressing upon them the importance of equality and shared values we will see changes in the future through these younger generations. Why are the obvious solutions inadequate? By itself the education of the youth still leaves an entire generation (generation Y and X) without the benefit of understanding why racial profiling is wrong. As a result we must educate them as well, through job seminars and similar. What are the consequences of not solving the problem? The problem will cycle to another race with time, as it has throughout the history of the United States. 5. We should use education because the use of education will lead to understanding, equality and a truly blended society. By better understanding each other and our differences and learning to embrace those diffe rences we are better able to accept each person’s approach and less likely to use our lack of understanding to supplement our approach within the law.

Sales Marketing Plan Essay Example for Free

Sales Marketing Plan Essay Marketing is one of the most important aspects of a business. According to Peter Drucker â€Å"There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available. † (Peter Drucker, Marketing Management, Philip Kotler). In this report, we have planned to market the service ‘Hair care’ by opening an Hair Salon in Silver spring, USA. We have analyzed different marketing strategies and designed a marketing plan for the same. SLP 01 1. NAME, LOCATION amp; NATURE NAME: â€Å"Looks† Location: Silver spring, Montgomery County, Maryland, USA Nature: ‘LOOKS’ will be one stop solution that will allow the entire family to have their hair needs satisfied in one convenient location. It will serve men, women, and children and it will accept appointments as well as walk-ins. ‘LOOKS’ will also sell premium hair care products. It will focus on serving the entire family in one quick, convenient visit. It will excel due to its attention on their clients, so as to build a long term relationship. Through unheralded customer attention, ‘LOOKS’ will slowly but surely gain market share as it services the entire family, creating long-term relationships. Being on one of the best location of Silver Spring, it will attract a lot of traffic. 2. SELF-ANALYSIS The US salon market accounts for approximately 60 billion dollars. Looking stylish, trendy and beautiful is one of the major concerns of the people in US today and providing this, forms the strength of â€Å"Looks†. As the mission of â€Å"Looks† aligns with this need of the market and as it has comparatively higher competency in the world of fashion it is a strong player. 3. CUSTOMER ANALYSIS The population of Silver Spring is 78,488, with a growth of 2. 5%. The population of Silver Spring consists of 48% males and 52% females. The immediate geographic target of LOOKS is Silver Spring and its neighboring communities of total 250,000 of population. Approximately 12 miles geographic radius is in need of the offered services. The total targeted population 100,000. Baby boomers, Gen-Xers and baby boomlet and the young generation are the groups that are targeted by ‘LOOKS’. 4. ANALYSIS OF  PRIMARY COMPETITORS The location chosen offers very less competition or no competition. Though there are two major competitors which LOOKS has to compete with. Ebony Barbers Unisex ;amp; Fenton Barber Shop are the two major competitors of LOOKS. As Silver Spring is one of the biggest hub for business it may likely to be hurt by emerging competition. LOOKS will have to face Monopolistic competition, as its competitor is able to differentiate their offerings. 5. MARKET RESEARCH The demographic segregation of Silver Spring is displayed in the graph displayed below: Age Group| %| Under 18 yrs| 23%| 18 – 24 yrs| 9. 3%| 25 – 44 yrs| 37%| 45 – 64 yrs| 21. 2%| Above 65 yrs| 9. 6%| Silver Spring is a ‘Salad Bowl’ society with ethnic group maintaining their ethnic differences, neighborhoods and culture. The Silver Spring population comprises of different racial people which are 46. 61%  white, 28. 07%  African American, 0. 44% Native American, 8.22% Asian, 0. 06% Pacific Islander, 11. 55% from  other races and 5. 04% from two or more races 22. 22% people of the total population are of Hispanic or Latino race. ‘Looks’ will concentrate on the needs and wants of all races as each group has a specific want that need to be satisfied. The Household pattern in Silver Spring is ‘diverse’ as maximum people in Silver Spring are adult live together, single parent family and single live out. 6. MARKETING ENVIRONMENT a. Political and legal factors This environment comprises of laws, government agencies and pressure groups. Business Legislation protects companies from unfair competition, customers from unfair business practices, and interest of the society. Consumer Protection is one of the most important aspect that had to be followed by the business legislation in Silver Spring, maintaining the product quality and disclosing the facts about the product is very important. Anti-competitive agreements among competitors are restrained in Silver Spring. Agreements such as price fixing and customer and market allocation agreements are prohibited in Silver Spring. Economic factors Economic environment helps in determining the strength and size of the market. LOOKS need to analyze the economic environment as the available purchasing power in an economy depends on current income, prices, savings, debt and credit availability in the economy. So its important to analyze the major trends in income and consumer spending patterns. Income Distribution The total number of household in Silver Spring is 30,374. Average household income of the area is $51,653 and the average income of the family is $60,631. The per capita income of Silver Spring is $26,357. 9. 3%(7300 people) of the population are below poverty line. The cost of living in Silver Spring is 40. 12% higher than the US average and the unemployment rate is 5. 10%. The recent job growth trend is negative. c. Social factors Silver Spring people are looking for services and products that provide them ‘Self realization’. Customers have become more value driven in choosing their products or services. Silver Spring organizes several ethnic festivals, musical and entertainment events. One of the most famous film festival i.e. Silver docs Documentary film festival is held every year in the month of June. Silver Spring also organizes Silver Spring Jazz festival which is one of the biggest musical festival which attracts more than 20,000 people. This festival is held on the second Saturday in the month of September. It also hosts American Film Institute Silver Theatre and culture, which showcases American as well as different foreign movies. Silver Spring is one of the major area of Montgomery County, the revitalization of Silver Spring has beckoned diversity of people wide variety of ideas. Thus, Silver Spring had a wide variety of culture. SLP02 7. COMPETITIVE ADVANTAGE ANALYSIS SWOT Analysis : Strengths : * Location, centrally located * Well-trained employees with excellent styling, hair care skills * Customer focused business practice * Wide range of services * Low cost * A powerful strategy supported by competitively valuable skills and experience in key areas * A strong financial condition; ample financial resources to grow the business * Product innovation skills * Wide geographic coverage Weakness : LOOKS will cater to a diverse variety of people of different culture and races i. e. whites, African American, Native Americans, Asians and people of other communities and culture. The Social class which LOOKS will target will be Middle class, upper middle class, Lower upper and upper uppers. Psychographic Segmentation: ‘Lifestyle’ and ‘Style statement’ are one of the priorities of people of Silver Spring. LOOKS will target the audience who are straights, swingers and long hairs having different personality traits. LOOKS will personify the personality of its target audience, by giving a style to their living. 9. SERVICE DESCRIPTION Silver Spring organises lots of cultural festivals, film festivals, and musical events. So LOOKS will cater the need of style needed by the target audience during these occasions. LOOKS will provide a quality service so as to keep the customers satisfied. With the trained and specialized staff it will also be able to speedy service to the client. As people look for quality, convenience and speed. LOOKS will focus in making hard core loyals, through its customer service, quality and style. 10. BUSINESS MISSION LOOKS is committed to provide the best services to its customers, it will provide its customers best professional services in the field of Hair care and styling. With the changing environment, the company will acquire new trends and will upgrade its services to provide best services to its customers. 11. GENERAL OBJECTIVES or GOALS Financial: 1. To reach the breakeven point within two years of the business operations 2. Growth of 10% profits from the base year. Nonfinancial: 1. Expand the operations of business by including new hair care programs within five years. 2. To become one of the best hair care salon in Silver Spring 3. Attracting the customers from the areas near silver Spring 4. Providing best services all round the year. 5. Provide professional services in affordable price. SLP03 12. DISTRIBUTION, LOCATION ;amp; TIMING The primary base of any beauty hair salon is to provide basic hair cut and other hair styling. LOOKS will be one stop solution for all the hair care needs. LOOKS provides hair styling for the entire family. The services of LOOKS will include Haircuts, Formal Styling of hairs, Casual hair styles, coloring, highlighting, perms, deep conditioning treatment, hair care treatment, hair spas, relaxers, massage, hair extension. Service is offered on a walk in basis or by appointment. LOOKS will emphasize a customer-centric service where the customers needs are always the priority. Highlighting is one of the essential services that is demanded by the customers in silver Spring. Coifed hair is one of the famous dress code that is followed by many women at their workplace. Customers not only just look for getting their hairs highlighted, but also prefer the services as cut with waving and smoothing. The main focus of customers in today’s time is quality of service that is provided at the hair salon, they aspire quality services as work place appearance code is one the important aspects of people in Silver Spring. Colouring and highlighting of hairs helps is transforming or changing the look and appearance of the person. Hair straightening and smoothening is also one of the major services that is demanded by the customers. LOOKS will also follow the new trends of hair styling just as blowout styling. LOOKS will also provide therapies and spa treatment which will help in recovering the damage hairs, hair loss and thinning hair treatments. 13. VARIATIONS IN TARGET MARKET LOOKS will tailor its services so that it caters the needs and wants of local customer group as well as immediate neighbours of Silver Spring. People in Silver Spring are of different races and culture so the customers will have diffused preferences, the consumer preferences will be diverse. LOOKS will operate in Silver Spring and its surroundings and will cater all the local variations. It is a suburban area. With the connectivity with two major cities, Washington D. C and Biltmore, it will also target the people residing near Silver Spring. SLP04 14. INFORMATION NEEDS Information on segmentation and competition are essential. Marketing Segmentation is an effort which helps in increasing company’s precision marketing. LOOKS will practice Segment Marketing as it will help in creating large potential market, as LOOKS will provide its services at low cost, it will be able to attract customers and the low costing can help gaining higher margins in future as LOOKS will cater a large market. The main aim of LOOKS will be to create and retain customers, keeping in mind the tastes and preferences of the customers. LOOKS can also create a few fine toned services and can price them accordingly for a high class segment. 15. PERSONAL SELLING LOOKS will adopt Full Market coverage strategy, it will serve all customer groups with all the products they might need. The services and marketing will be designed in such a way that it will appeal the broadest number of buyers. It will aim to endow its services with a superior image in people’s mind. It will try and win price sensitive market by keeping low cost to the services provided. 16. TRAINING * Gap between management perception and service quality specification: This gap occurs when management correctly perceives the requirement of the client but it is not able to provide that service because of the specified performance chart. There are several guideline that a company has to follow. LOOKS will use the products of latest technology so as to serve its clients with the services and style needed. Gap between service quality specification and service delivery: This gap occurs when the personnel is not trained properly and is incapable to meet the standards. LOOKS will focus on training its stylists from few of the top styling professionals, so that LOOKS is able to deliver the specified service required by the client. * Gap between perceived service and expected service: This gap occurs when the customers misperceives the services that is to be provided by the company. LOOKS will minimize the gap between the perceived service and the expected service. It will cater to the expected needs of the clients of LOOKS. LOOKS will give importance to reliability, responsiveness, assurance, and empathy so as provide the determined service quality. 17. INCENTIVES * Gap between customer expectation and management perception: This gap occurs when the management is not able to perceive correctly the requirement and wants of the customer. LOOKS will consult the clients to know their expected needs and wants. The stylists will be trained in the way, that they work in accordance with the expectation of the clients so as to reduce the gap between customer satisfaction and management perception. Gap between service delivery and external communications: This gap occurs when customer satisfaction are affected by statements made by company personnel. LOOKS will focus on meeting the requirement of the clients, the clients who are decisive about the style or the service needed by them will be consulted by our consulting professional who will specially focus on understanding the requirement of the client. 18. EVALUATION OF SELLING PERFORMANCE LOOKS is a customer centred organization. LOOKS has to differentiate its services from its competitors to emerge as the best Beauty Hair Salon in Silver Spring. LOOKS will provide high Performance Quality to its customers. It will provide its customers the style and services as per their specifications. LOOKS will focus on customer satisfaction; the services that will be provided by LOOKS will enable the customer to feel good. LOOKS will provide the adequate and demanded quality to its customers by consulting the customers, the stylist will provide the services as needed by the customer. LOOKS will earn a strong competitive advantage through Personnel Differentiation. LOOKS will train the employees by the best stylists to cater to its customers. The physical space of LOOKS will be another powerful image generator. 19. COMMUNICATION OBJECTIVES LOOKS will help women in balancing their lifestyle, taking care of their hairs. It will be a treat for women who have time. It will be one of the places where men and women can get pampered by the hair treatment, spas and other hair styling and hair care services. LOOKS position itself as â€Å"one-size-that -fits-all†, and â€Å"A mirror to your Image† 20. COMMUNICATIONS STRATEGY The main objective of LOOKS is to build trust in women, once LOOKS is able to gain the trust then they tend to be loyal. Objectives of LOOKS: * Visual excitement environment * Fashion authority * Above average quality and value for money * Customer dedication * Providing unrevealed value to our customers in the quality of services provided by LOOKS * A commitment to putting customer first at all times. LOOKS will focus on building awareness, attracting traffic or eyeballs, turning first-time buyers into loyal repeat customers as it is the Holy Grail of marketing strategies. It will provide new innovative colors as well as style to their clients. As the customers in this industry have diffused preferences, the preferences of the clients will be considered and worked accordingly. The salon will focus on satisfying both Employees as well as customers because if the employees are happy they will keep the customers happy. A Fun to work environment will be adopted to add a spark in the working environment. 21. MEDIA LOOKS will follow the cheapest mode of advertising . i. e word of mouth as it will focus on customer satisfaction. Other modes of promotion will also be followed like advertising through banners and hoardings. LOOKS will position itself as ‘Mirror to your image’. * Newspaper : One page advertisement will be displayed in the leading news papers of Silver spring as Silver spring Gazette, and Mondotimes. It will help in targeting a greater audience as it covers large geographic area. * Front store Display: As these displays are visible by the pass by, it will help in attracting customers. * Banners: these displays will also help it attracting huge customer base. * Radio :Radio is also one of the most effective mode of promotion, In Silver spring there are huge number of radio stations that operate. It will also help in attracting huge customers as radio also targets huge geographical area. AM station like WACA, (1540 AM), W7OP (1500 AM), FM stations like WWDC (101. 1 FM), WCSP (90. 1 FM) * Pamphlets: To increase more awareness, printed pamphlets can be distributed near schools, shopping places, amusement parks. * Specialty advertising: In this LOOKS will advertise by few useful, low cost items bearing the company’s name and address, on few of the items advertising message will also be displayed. This will include ball pens, calendars, memo pads. Maintaining ongoing contact is essential for building relationships. It is the extension of engaging and focuses on keeping a customer. The objective is to increase the customer base, and retaining customers and engaging them on an ongoing basis results in increased product service opportunities and provides the opportunity to learn more about the customer, and forge closer relationships. 23. SALES PROMOTIONS LOOKS has to build effective communication strategy so as to capture maximum market. LOOKS has to work to develop an insight in people. LOOKS will be positioned in the mind of people as â€Å"one stop solution for hair care and styling†, one-size-that -fits-all†, and â€Å"A mirror to your Image†. LOOKS has to follow â€Å"learn-feel-do† model for determining its communication objective as the target audience has high involvement with a service provided to have differentiation. 24. ADVERTISING AND PROMOTIONS EFFECTIVENESS Competition and Buying patterns of people of Silver Spring LOOKS competitors include: 1. Traditional Barbers: 2. Franchised Quick Salons 3. Independent Salons Ebony Barbers Unisex ;amp; Fenton Barber Shop are the main competitors of LOOKS. The buying patterns of men and women are quite different. Men are more sensitive towards pricing and convenience. Women are concerned and conscious with their styles and trends that are being followed. Monitoring needs to be carried out effectively, and that the feedback gained is useful and appropriate, it is also imperative that feedback is considered in any future decision-making SLP05 25. OVERALL COSTS The average price that we will charge for the styling of hairs will be approximately $100. The fixed cost will be approximately $100,000 per year including the equipments and the variable cost will be approximately $25 which will mainly include the electricity expenses, employee cost and other miscellaneous cost. Calculating the break even point: BEP = [FC ? (P – UVC)] BEPQuantity = [$100,000 ? ($100 – $25)] = 1333 customers BEPRevenue = 1333 customers ? $100 = $133300 The above figures are tentative and subject to change with the market conditions and demand. LOOKS will follow super value strategy, it will provide high quality of service in low price, so as to attract maximum customers. LOOKS initial focus is to attract maximum customers. It will follow Market penetration pricing, this will allow LOOKS to win the largest market share. New and quality product range of the hair care products will also be kept at the salon as many people prefer these for home use as well and it will turn out to be one of the channels for sale for high premium brand products. 27. TEMPORARY PRICE PROMOTIONS A new style of services will be provide to the client, all their requirements will be considered so as to provide them with the best result, the salon will give a total new look to the client keeping in mind the texture and the nature of his hair using best products and giving best services. The salon will follow distinctive strategy for positioning. The price will be on a lower end, as main motive of LOOKS is to give customers the value for the product and their satisfaction, as Customer value and customer satisfaction are very important for any company or a brand to sustain in the market and capture the market share. LOOKS will be focusing on price-quality effect . i. e. providing high degree of quality product. 28. PROFITS LOOKS will also keep premium  hair care products  for sale as they are one of the important revenue generator, they help in providing 5% to 40% of revenue. These professional quality supplies will include shampoos, conditioners, hair colors, reconstructions, brushes, combs, and other styling aids. 29. LEARNING Attract The critical first step of the customer experience is to attract customers to LOOKS. After attracting, it then need to engage customers to obtain their interest and participation. Engage The key factors at this stage are Convenience combined with interesting and innovative services. Learn Building up a knowledge database on each customer – is an important aspect that needs to be done at LOOKS as it can create value for the customer and help build the brand-customer relationship. Relate By leveraging the multidimensional data gathered from ongoing interactions with individual customers, LOOKS can create value by providing a personalized experience. Customization and good Customer Care help to erect switching barriers and encourages customers to return and repeat the cycle. LOOKS has to focus on generating high customer loyalty by delivering high customer value by designing superior value proposition backed by superior value delivery system. LOOKS success depends on the way it creates and deliver the value which is superior than its competitors, which is develops following capabilities : * Understanding customer value * Creating customer value * Delivering customer value * Capturing customer value * Sustaining customer value LOOKS will focus in making their customers their ‘True Friends’ i. e. it will bbuilding relationships with the right customers Conclusion: The marketing strategy will seek to first create customer awareness regarding the services offered, then develop the customer base, and finally work toward building customer loyalty and referrals. The message that LOOKS will seek to communicate is that the entire family can be served quickly, professionally, with superior customer service at reasonable rates. The message will be communicated through various methods. The first is in-store and storefront displays. This will be a convenient method to attract people that walk past LOOKSs store front. The other method of communication is advertisements in two local newspapers.

Public Schools then And Now Education Essay

Public Schools then And Now Education Essay Desegregation of the nations public schools was mandated by the Supreme Court on May 17, 1954 with the Brown v. Board of Education of Topeka ruling. Nine years later, racial tensions related to segregation reached a critical point. Early in 1963, the Alabama Governor George Wallace kicked off his reign by stating segregation now, segregation tomorrow and segregation forever (Elliot, 2003). Later that year, Wallace would stand in the doors of the University of Alabama in an attempt to physically prevent African-American students form enrolling. Civil rights leaders championed Wallaces failures as a victory for school desegregation and proof that the movement was progressing. Wallaces failed attempts did not kick start the movement as most civil rights leaders had hoped, however. In 1975, Marian Wright Edelman (1975) of the Childrens Defense Fund in Washington, DC, wrote: The current status of school desegregation is complex. Twenty-one years after Brown v. Board of Education of Topeka, school desegregation is caught in a crossfire of opposition. There are those who have always opposed it; those who say they are for it but eschew the means to achieve it; those who feel the costs of achieving it are not worthwhile because the early experiences have not produced instant brotherhood or IQ gains; and those who, after twenty years of resistance, struggle, and mixed progress, pronounce it irrelevant and a failure because three hundred years of slavery and segregation have not died by decree. Edelman went on to conclude that if school desegregation continued to progress t the same pace as housing desegregation in the 1960s, then America would see schools desegregated in about twenty-five decades. While the ruling most often regarded as the foundation for school desegregation is Brown v. Board of Education, not much changed in public schools following the Supreme Court decision. A full decade following Brown saw less than one percent of black students in the south begin attending previously all white schools. It was not until the Civil Rights Act of 1964 passed that desegregation began transforming the face of public schools, especially in the south. While the broad language of the legislation gave minorities the right to file suits forcing desegregation, Title VI of the Act allowed the federal government to withhold funding for any programs that discriminated against students based solely race. By the end of 1968, the percentage of black students in the south enrolled in previously all white students had climbed to twelve percent. By 1973, these numbers had climbed from less than one percent in 1964 to over forty-six percent (Edelman, 1975). While the desegregation movement has hit stumbling blocks along the way, the policy has long been instituted in the nations public schools. What have been the results? Some would argue that todays public schools are more segregated than schools prior to Brown. Much of the discussion about school reform in the United States in the past two decades has been about racial inequality. While goals of the No Child Left Behind Act and institution of high stakes testing in high schools have been to end a perceived low-expectation from all students, especially minority students, a disproportionate number of the schools being officially labeled as failures have been segregated minority schools. Inner-city school systems are making major efforts to break large segregated, high-poverty high schools into small schools. This is being done in an attempt to create schools better equipped to reduce inequality. Some argue that charter schools and private schools could substantially reduce racial inequa lities, even though both of these settings often create more segregated schools than traditional public schools. Additionally, Harvard University researchers have found no evidence to support claims for either of these school settings (Orfield Lee, 2005). Even so, court orders and plans for equal opportunity and desegregated schools are being challenged in court and sometimes terminated. Leaders of the small number of high achieving segregated schools in some inner-cities are being heralded as proof-positive we can have educational success within the context of existing segregation (Thernstrom, 2003). It appears that the new movement champions the idea that separate schools can be equal. In fact, since the 1980s, there has been increasing segregation among both African-American and Latino students. A common misconception over the issue of re-segregation of schools is that many people view segregation as a simple change in the skin color of the students in a school. If skin color were the only variable and other issues associated with inequality were not linked to varying skin tones, then skin color would be of little or no significance to social policy, including educational policy. In our society, however, no issue is so simple. Race is linked to many other issues in society. Like some experts, I take the position that schools today are more segregated than schools of yesterday, but not necessarily by race. Instead, it is socioeconomic status of families and students that have led to segregation by income in many cases. Socioeconomic segregation multidimensional and causes much of the educational inequality in todays society. Our nations schools contain less Caucasian students than ever. Forty-one percent of all students are not white and the great majority of the nonwhite students attend schools which show substantial signs of socioeconomic segregation (Orfield Lee, 2004). Achievement scores are strongly linked to school racial composition the presence of highly qualified and experienced teachers (Schellenberg, 1999). The high level of poverty among children, together with many housing policies and practices which exclude poor people from most communities, force families living in poverty into inner-city neighborhoods with housing projects or low-value property. This geographical isolation of low-income families mean that students in inner-city schools face isolation not only from more prolific community members, usually white families, and from middle class schools. With only access to poverty-st ricken schools, children from poverty have limited access to resources that will help break the poverty cycle. Because of this, minority children are far more likely than whites to grow up in persistent poverty. Another reason for the apparent re-segregation of schools is immigration. African-American students are no longer the most prolific minority. As the number of black students grew slowly during the last 15 years, the number of Latinos and Asian students exploded. Proportionally speaking, white enrollment continuously declined. The total number of white students did not decrease, but the percentage of white enrollments compared to minority enrollments has continued to fall. Latinos are now the largest minority group at 18 percent, closely followed by black students at 17 percent. Together, these two groups are now more than a third of the total student population (Orfield Lee, 2005). African-American and Latino students comprise at least 30 percent of the student population in most of the states. Asians now outnumber black students in some regions of the West while Latinos are the most prevalent minority in the Northeast. With the decrease in white students and the increase in minority presence in education, one may conclude that segregation should be a non-issue. It is important to understand that segregation was never just a black-white problem. It was never just a Southern problem and most definitely not just a racial problem. By the time Dr. Martin Luther King organized his last movement, the Poor Peoples Campaign, his approach was openly multiracial, emphasizing poverty as well as racial discrimination. Just a few days before his assassination, Dr. King addressed this issue directly by saying that it was absolutely necessary now to deal massively and militantly with the economic problemà ¢Ã¢â€š ¬Ã‚ ¦. So the grave problem facing us is the problem of economic deprivation, with the syndrome of bad housing and poor education and improper health facilities all surrounding this basic problem (Washington, 1986). This raises some intriguing questions. What would have happened if Dr. King had not died s o abruptly? Would the relationship between racial and economic isolation have been brought to the forefront of American politics? Would desegregation of public schools actually have addressed the issue at the heart of student performance, socioeconomic status not race? In the purest sense of the words, the civil rights movement was never about blacks sitting next to whites on busses or in restaurants. It was about equalizing opportunities. Opportunities for education are of the utmost importance. If high poverty schools are systematically unequal and segregated minority schools are almost always high poverty schools, it is much easier to understand how schools segregated on the basis of socioeconomic status do not provide the same equal access to educational opportunities as non-segregated schools. Plans must be enacted to addresses what some educators and sociologists have long known to be the greatest barrier to equal educational opportunity: poverty. We must recognize that separate schools for rich and poor are, by design, unequal. Consideration of socioeconomic status also makes sense in the broader context of school desegregation. While it is inappropriate for todays educational leaders to say that predominantly black schools are inherently in ferior or that blacks need to sit next to whites in order to learn, it needs to be understood that if we educate rich and poor students in separate schools, the high-poverty schools will undoubtedly be of lower quality. It is important to understand that regardless of ethnic makeup, research has found that a student of low-socio-economic status will perform worse academically at a low-income school than if that same student attends a predominantly middle-class school. In fact, the converse has been found to be true as well. Students from middle and upper-class families perform worse at high-poverty schools as well (Kahlenberg, 1999). Critics of these findings suggest that steps be taken to supplement high-poverty schools rather than desegregation by socioeconomic status. Some have said to simply provide more funding to supplement needs or to raise standards if the curriculum is watered down. If teachers in such schools are not qualified or unprepared, simply improve teacher training . While each of these ideas may be worthy of consideration, could we not achieve more sense of equality by addressing the underlying cause of school inequality, economic segregation. High-poverty schools, even with extra funding, are problematic. A good school fosters a student culture that values learning. Students learn from one another. For instance, students expand their vocabularies when exposed to classmates who know more words than they do. Often students have a broader vocabulary that comes from experiences outside of the school that are often missing in low-income students lives. Instead, poor practices and misconceptions are often reinforced by peers because actions are accepted as the norm. Some experts point to this phenomenon as the root cause for the developing ebonics dialect among students from some inner-city schools. Rather than encouraging advancement, peers may actively denigrate achievement in high-poverty schools. The extra needs poor students often bring to school can effectively overwhelm schools with large numbers of needy kids. How do we address these issues as a nation? What is the next step? San Francisco officials have implemented a unique approach to school zoning that attempts to address the issue of socioeconomic segregation. Historically, in San Francisco and other cities across the country, policy has not attacked poverty concentrations. Instead, policy has focused solely on racial desegregation, in part because the 14th Amendment has been read to address segregation by race but not by class. Today, school districts are beginning to turn directly to the socioeconomic factors in determining a schools quality. This has led leaders to work to redraw school zones based on socioeconomic considerations. San Francisco is considering many socioeconomic factors in developing school zones, including parental education, income, and geographical location. Children with parents who did not attend college and children who receive free or reduced-price lunch, live in public housing, or live in high-poverty neighborhoods will be integrated with more-affluent students. Goal of the redistricting is to distribute the citys wealth throughout the school system so that no one school is wealthier than another. Likewise, no one school will have a higher percentage of low-income students than another (Kahlenberg, 1999). While this seems like a novel concept, San Francisco has set in motion a plan that, if enacted correctly, will sufficiently desegregate city schools in a manner consistent with the goals of the civil rights movement. The concept is not new. Reaching back to Horace Manns concept of common schools, the plan will provide all students equal access and opportunity to a quality education regardless of socioeconomic status. While the concept may be foreign to many in the education field, this concept, is adopted nationally, is the best process for once again making public schools engines for social mobility.